Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed.
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Selling the Invisible : A Field Guide to Modern Marketing
by Harry Beckwith
Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. |
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Futurize Your Enterprise: Business Strategy in the Age of the E-customer , By David Siegel |
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The New, New Thing: A Silicon Valley Story, By Michael Lewis |
| Break All Rules: What the Greatest Managers Do Diferently. |
| The Innovator's Dilemma : When New Technologies Cause Great Firms to Fail (Management of Innovation and Change Series) by Clayton M. Christensen |
| New Rules for the New Economy : 10 Radical Strategies for a Connected World By Kevin Kelly |
| The Universe and the Teacup: The Mathematics of Truth and Beauty By KC Cole |
| The Domain Name Handbook: High Stakes and Strategies in Cyberspace by Ellen Rony, Peter Rony |
| Only The Paranoid Survive: How To Exploit The Crisis Points That Challenge Every Company And Career. By Andrew Grove |